The coolest new collection, inspired by fresh produce

Introducing Levi’s Fresh, a beautiful, nature-inspired range of dyed clothes.
Image: supplied.

From the heritage denim brand embodying American style and effortless cool comes Levi’s Fresh, a seasonal collection inspired by fresh fruits and vegetables.

Paying homage to a 1970s Levi’s ‘Fresh Produce’ collection, the modern-day iteration is a fresher take, featuring beautiful garments dyed with the help of botanicals, resulting in vibrant shades of peach, lavender, pink, and yellow.

Image: supplied.

Designed to be worn as monochromatic head-to-toe looks or mixed and matched, Levi’s Fresh features a gorgeous ‘551Z Straight Crop’ jean in each of the four colours, a line-up of vintage-style tees, and soft, oversized anoraks. Cotton twill bucket hats and knit beanies are also on offer for endless accessorising with the Levi’s Fresh trans-seasonal styles. 

“It’s a fun, plant and mineral based, planet friendly collection rooted in essentials and infinitely covetable”, says Karyn Hillman, chief product officer at Levi’s Strauss & Co.

Discover more at


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